Simraceway™ Establishes Permanent Real World Racing Facility at Infineon Raceway
by | August 28, 2011
Online auto racing game becomes first to establish real-world racing location — simraceway performance driving center
SAN FRANCISCO, Calif. – August 28, 2011 – Ignite Game Technologies, the online gaming company focused on building a new form of auto racing game—simraceway—today announced it has established a real world racing facility in partnership with the Jim Russell Racing Drivers School. The driving school widely regarded as the most advanced and prestigious operation of its kind, is now the “simraceway performance driving center,” and will be fully integrated with the simraceway online racing environment in the coming months to create the most technologically advanced driver development facility in the world. The simraceway performance driving center will be the first to fully integrate offline and online worlds into a single program.
The simraceway performance driving center’s 30,000 square-foot facility in Sonoma, Calif., boasts the largest and most varied fleet in the driving-school business, with more than 70 vehicles ranging from Karts to the Mitsubishi Lancer Evolution and its crown jewel – a fleet of custom-built Lola-engineered F3 racing cars. With 120+ track days a year, the school is the largest single user of Infineon Raceway.
The simraceway performance driving center will offer a complete driver-training program with the highest level of technology, including instruction from some of the world’s finest coaches, to equip students with the knowledge and skills they need to become the racing legends of tomorrow.
Founded in 1957, the Jim Russell Racing Drivers School has differentiated itself with diverse proprietary curriculum and abundant track practice time. From its focus on simulating real-life racing scenarios, such as skid-pad sessions with slick tires on dry pavement, to the quality and design of the facilities, it stands out as the school of choice for drivers serious about learning to race. The results speak for themselves: Successful race drivers, including Scott Speed, Tony Stewart, legendary Le Mans and Daytona multiple-time champion Derek Bell, and 2011 Indianapolis 500 champion Dan Wheldon are counted among the school’s alumni.
In establishing the driving center, simraceway will gain an unprecedented resource for the development of vehicle physics modeling as well as techniques to improve driver development within the environment. Drivers will be able to practice in simulators at simraceway performance driving center, then step outside to test and temper their skills on the world-class Infineon Raceway track.
“The creation of the simraceway performance driving center marks the first time a real-world driving school and auto racing game have united to fuse both online and real-world racing in one location. With this we are creating a potent tool to evolve the art of vehicle physics modeling for use in racing games and an unprecedented platform to develop drivers’ skills both online and offline. This is simply a huge asset as we work to reinvent the racing game,” said Ignite CEO Jonathan Haswell. “The team at the facility, and in particular the two chief instructors, have an incredible wealth of knowledge that will be invaluable as we build simraceway the game and simraceway the performance driving center into the world’s most advanced driving development tool.”
“We fundamentally have a product mix which touches both the real world and the online world of automotive experiences. We are extremely encouraged to produce a partnership together, which will raise the bar for the industry in terms of driver training and safety. The combination will encourage people to connect online with the simraceway products and for the user to move to the experience of feeling the real effects of G-Force with our cars under the instruction of our world-class instructors,” said Mark Rayner, CEO, emotive Experiential Performance.
About Ignite Game Technologies
Ignite Game Technologies is a San Francisco-based online gaming company focused on building a new form of auto racing game – simraceway. It was founded in 2008 by skill-quantification experts Jonathan Haswell and James Synge, and plans to introduce its first product in fall 2011. To date the company has raised $12.2 million.
About emotive Experiential Performance
The company is based at the Infineon Raceway, Sonoma, Calif. and operates the Jim Russell Racing Drivers School. The Company was established in 2006. The team has been funded since its inception by Pall Mall Partners Limited, a UK based Private Equity business.